AI and Online Privacy: Risks and Protections

July 1, 2025

Overview:

Artificial intelligence (AI) shapes our online world, from personalizing ads to powering search engines. But it also brings risks to online privacy, like massive data collection. Thankfully, protections exist—tools like Incogni can help you take control and delete your personal data from the internet.

How AI Threatens Your Online Privacy

I’ve always tried to keep my online life private. I limit what I share and double-check privacy settings. But AI makes it tough. It’s everywhere, collecting bits of my life I didn’t even know were out there. AI and online privacy risks and protections are a real concern today.

AI can grab your name, email, or even your location from websites you visit. Companies use it to build profiles about you—sometimes without you agreeing to it. According to a Pew Research Center study, 79% of people worry about how their data is used online. That’s a big number, and it’s easy to see why.

Person looking worried at laptop with data icons swirling.

The Risks in Action

One risk is how AI fuels surveillance. It can track your every click and predict what you’ll do next. I once noticed ads following me around after a casual search—creepy, right? Another danger is misuse. Bad actors could use AI to steal identities or trick people with fake profiles.

The Electronic Frontier Foundation warns that unchecked data collection can lead to serious privacy breaches. It’s not just about ads; it’s about losing control over who knows you.

Protections You Can Use

But it’s not all bad news. There are ways to fight back. Online privacy tools like Incogni have been a game-changer for me. Incogni contacts data brokers—those companies that sell your info—and demands they delete it. After I started using it, the spam emails slowed down. I felt like I’d taken back some power.

Other tools help too. A VPN hides your internet activity, and privacy-focused browsers like Firefox block trackers. Simple steps like these can lock down your online privacy.

Incogni dashboard showing data removal progress.

How to Set Up Incogni to Delete Personal Data

Setting up Incogni is easy, and I’ll walk you through it. Here’s how I did it:

  1. Sign Up: Go to their website and make an account.
  2. Add Your Info: Tell Incogni what data to remove—like your name or phone number.
  3. Wait for Results: Incogni sends requests to data brokers for you.
  4. Check Progress: Log in to see how many companies have deleted your info.

It took me about 10 minutes to start, and within weeks, I saw a difference. It’s a small effort for big peace of mind.

Simple Steps to Lock Down Your Online Privacy

Beyond Incogni, I’ve learned a few tricks to stay safe. Here’s a quick list:

  • Strong Passwords: Use long, unique ones for every site.
  • Two-Factor Authentication: Add a second step, like a text code, to logins.
  • Limit Sharing: Skip posting personal stuff on social media.
  • Check Settings: Turn off tracking in apps and browsers.

The Federal Trade Commission backs these steps. They’re simple but effective.

Infographic of privacy tips with lock and shield icons.

Why It Matters to Me

I didn’t realize how much of my life was online until I started paying attention. AI can dig up old posts, forgotten accounts, even my address from years ago. It’s unsettling. Using online privacy tools and staying aware has helped me feel less exposed. The Brookings Institution says AI’s growth means we need to act now—not later.

What’s Next for Online Privacy?

AI isn’t slowing down, and neither should we. Laws might help, but they’re slow to catch up. For now, it’s on us to protect ourselves. Tools like Incogni are a start, but staying informed is key. I check privacy news and tweak my habits as tech changes. It’s a small price for keeping my life mine.

Person adjusting phone privacy settings with padlock icon.

Summary:

AI brings incredible benefits but also real risks to online privacy. From data collection to surveillance, the threats are growing. Yet, with tools like Incogni and simple habits, you can protect yourself. Stay proactive, stay informed—your privacy is worth it.